We will assess after the show on what we did right and what needs to be fixed.”ĭon’t miss out on ET Prime stories! Get your daily dose of business updates on WhatsApp. So we'll come in and we'll get our first year under our belt and will evolve organically with the eclectic music from around the world. We will start a little bit smaller, like we do in every city and then it'll organically grow,” said Charles Attal, co-founder, C3 Presents. “Year one, we'll be starting like we have in all the other markets and grow from there. Initially planned as a 2-day festival, Lollapalooza India will feature four stages with over 20 hours of live music performed by some of the biggest names globally and locally. So that kind of connects our mission and Mumbai obviously looked like the right place when we looked at all the metrics,” he added. “So I think Lollapalooza as a form of musical discovery is able to bring a lot of artists to India that the fans would not otherwise be able to see live. Also, the lack of competition around multi-day, multi-genre festivals, which is what we look for,” he said.Īccording to Walker, it might be difficult for US or European bands to tour in India and it's not very cost effective, especially if they're not arena or stadium level acts. The inaugural Lollapalooza Stockholm will feature four stages, innovative culinary selections, art, and much more. "We zeroed in on Mumbai with Ashish because after he came to us, expressing interest in bringing Lollapalooza to Mumbai, we did our homework and research and looked at the kind of overwhelming demand for music, the population base, and the kind of growing population and addressable population. Lollapalooza Stockholm is the newest and sixth international addition of the world-class festival set to take place at Gärdet, a beautiful park in the heart of Stockholm, Sweden. “There'll be people from the Middle East and other parts of Asia because this is a global festival in Mumbai, and we expect people to come from other parts of the country as well as within the region.”Ĭharlie Walker, co-founder of C3 Presents, said they look for a place that has a robust market without being crowded with festivals. "We think there will be audiences that will come from the greater Asia region," he said. According to Hemrajani, the festival could attract over 40,000 visitors per day.
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